SEARCH ENGINE OPTIMIZATION - SEO
Avoid Search Engine Blacklisting
The best way to avoid being blacklisted by the search engines is to avoid using some questionable techniques that were once popular to gain high rankings. Even if your website is not blacklisted by using some of the techniques below, it may be penalized (buried in the rankings) so your traffic will suffer all the same. When a search engine blacklists a website it will throw your listing off their site and block your site from coming aboard again. Here are a few techniques to avoid, so that your site will not be blacklisted:
Avoid mirror websites are sites with identical content but different URL's.
Doorway (gateway) Pages
Doorway pages are pages with little real content for your visitors that are optimized to rank highly within the search engines.
Invisible Text and Graphics
Using invisible text (text the same or a very similar color to the background) was once used to spam a homepage and some inside pages with non-stop keywords and keyphrases. Also links to doorway pages and hidden site maps can be done with invisible text (or invisible graphics). Some designers will create a graphic link with a 1 pixel by 1 pixel raster image and link this to a hidden inner page such as a hidden site map.
Submitting Pages Too Often
the same pages to the search engines within a 24 hour period can get you penalized
and may delay your website from
Using Irrelevant Keywords
irrelevant keywords in a website's metatags and / or body copy in order to achieve
high rankings will most certainly backfire.
is the practice of deceiving both the search engine and the visitor by serving
up different pages for each. The visitor sees a
Using a Cheap or Free Web Host
a cheap or free web host can hurt in the search engine rankings. Frequent downtime,
pages taken down for exceeding the bandwidth deter robots from indexing your site.
If a robot cannot access your site often enough, your site will be dropped from
the search engines.